Impactful Presence

Blog

Faith-Driven Personal Brand Transformation

Helping you to build brands that people love and trust with faith-driven principles. Let's smash your limiting beliefs and unlock your potential!

Book your Strategy call today

Brand Audit

Brand reputation auditing for sustainable brand development according to our proven 5P Framework

USP unique selling point with marks on the dark paper.

Brand Strategy Development

Defining your values, voice, core message, audience and positioning according to my 5P framework

Content Creation and Copywriting

Producing engaging and persuasive content, including brand stories, social media posts, and professional biographies

Businesswoman, teacher, mentor sitting in front of the camera, filming herself

Online Reputation Management

Implementing strategies to maintain and enhance your brand reputation and online presence

What my clients say

Slide 1 of 12

"One of the best decisions I made this year was signing up for Gabi’s coaching course. Gabi's dedication to her work shines through—she held us accountable and kept us motivated throughout the 21-day content creation challenge. This support was invaluable, especially during those tough early days when it was easy to feel like giving up. Gabi’s generosity in sharing tips, insights, and new discoveries during our sessions made the experience even richer. Her authenticity and genuine care created a safe space for me to share personal thoughts and feelings, almost like reconnecting with an old friend. By the end of the course, I not only gained practical tools and strategies for personal branding but also experienced a renewed faith in the Lord. Thank you Gabi for journeying with me and praying for me. You are truly a God-send to me."

Cheryl

"The “Be Real, Be Better” workshop content you curated led to an empowering and transformative session which explored the balance of how women could be empowered to build a strong personal brand, alongside with looking after their physical and mental wellness. Your authentic and sincere sharing of your experiences and your genuine care for the well-being of our women shone through during the session. Many participants came forward to speak of how your session has been transformative and illuminating, and have set them thinking more deeply on recognising their true competencies, inner strengths and in restoring their self-confidence. Let us all not be defined by that one comment that tells us “we are bad at sales”, but learn to rise above, reframe our perspectives, and shape our own brand story. Thank you, Gabrielle, for making a difference in these ladies’ lives and impacting their brand story.”

Ong Puay See, Executive Director, YWCA Singapore

"“I immediately liked Gabrielle when we first spoke at our pre-event Zoom test. She was warm, friendly, chatty and very comfortable in her own skin. I knew right away the audience at our lunchtime talk would love her too. And they did. Gabrielle has a way of making people feel welcomed and appreciated. She uses personal stories to relate to what she shares professionally and that makes a big difference to how the audience responds. She is articulate and comes across as genuinely interested in making sure the audience has something meaningful to take away after her presentation. Thank you Gabi!”

Stephen See, Librarian at The LLiBrary, Lifelong Learning Institute

Gabi is not only incredibly knowledgeable but caring, inspirational and generous in sharing her knowledge. She has helped me gain much clarity on my goals and given me practical strategies to start making positive changes, one baby step at a time. I’ve since transitioned from being just a ‘lurker’ on LinkedIn, and one who mistakenly assumes my work will speak for itself to someone who now sees and values proactive personal branding. I’ve also taken steps to refresh my LinkedIn profile, update my resume, increased my followers as well as have had executive search recruiters reached out to me to discuss potential career opportunities. Being part of a small group setting has also been very powerful for me. Having others journey through this with me has motivated and given me new perspectives. We celebrate each other’s wins and support each other when the going gets tough. If you’re looking for a programme that will help unlock your potential, develop new skills, and get unstuck, I simply have to recommend this group coaching programme. It has given me the tools, mindset and community to start designing my ultimate career and life purpose. Really, it’s the best thing you can invest in yourself!

Wendy

"I signed up for a branding Masterclass program with Gabi which started at the end of last year. It is the best investment I have made in myself so far. The branding classes by Gabi made me think deeply about what I do, who I am serving and what's the purpose of my service to others. Anchoring into my purpose is very important for me and I like that Gabi and I are aligned in our mission which is to shine for Jesus and serve in His kingdom. I learned a lot from her on how to write content for social media and gave very useful and practical tips."

Sylvia

"Gabrielle has been incredibly helpful in my journey to share more of my knowledge to spread awareness of learning disabilities. Being a busy professional with a family to take care of, I have little time to waste on trial and error and researching on how to boost my online contribution to the community. As such, I signed up for Gabrielle's group coaching class. Gabrielle's vision of purpose-driven leadership aligned with mine, hence I found her lessons highly relevant. Each individual step and tip she taught lined up coherently to the overall goal. The tips taught, including recommendation of online tools, helped make the task of posting regularly more manageable and sustainable. Gabrielle was always encouraging yet honest in her feedback, which I greatly appreciate since efficient communication saves me a lot of time. With her guidance, I have made relevant connections, expanding my network of professionals whom I could potentially work with for the benefit of my clients. I am sure with discipline to follow through on what she had taught, I will be able to reach my target audience and achieve my aim of increasing awareness of learning disabilities and advocate for a more equitable society for children & youths living with disabilities. I would highly recommend Gabrielle to time-strapped professionals who are keen to learn more about how they could reach their target audience without feeling overwhelmed.

Sandra

"Meeting Gabi has been one of the highlights of the year for me. When I found out that she provides faith-based personal branding consultancy services, I knew that it was a divine encounter. Gabi's leadership shines through her generosity in sharing knowledge and skills, always striving for her students' success. Firm yet encouraging, she brings out the best in everyone she works with.Gabi's impact is evident in the way professionals and entrepreneurs on LinkedIn respond to her - she's truly rocking it in building her personal brand. Beyond professional help, Gabi offers spiritual guidance and genuine friendship. Thank you, Gabi, for your steadfast passion and dedication. You have been a true blessing to me!"

Rachel

"Gabrielle helped navigate me through what I'm good at, rather than being obsessed with what I'm not good enough (it has been my motivation, albeit a toxic one, for most of my life). She helps clients see themselves through less harsh lens, but by digging into themselves through good will, sincerity and honesty. Personal branding through her not superficial sugarcoating or empty slogans about self-confidence, but a process of genuine self understanding."

Michael

"Gabi has been a great coach to me in helping me to focus on my vision and guiding me to move towards the direction of my goals. I have changed after joining the personal branding coaching by Gabi. I can speak more confidently in a group setting and choose to share more as compared to before I started her programme. It’s a good thing as I am more clear of my direction and my voice. She is an awesome coach and I'm inspired by her work and achievements. Thank you Gabi! "me in helping me to focus on my vision and guiding me to move towards the direction to my goals. I have changed after joining the personal branding coaching by Gabi. I can speak more confidently in a group setting and choose to share more as compared to before I started her programme. It’s a good thing as I am more clear of my direction and my voice. She is an awesome coach and I'm inspired by her work and achievements. Thank you Gabi! "

Grace

"I have benefited from Gabi's advice by becoming able to identify skill sets that are my strengths and letting my network know about them. This helps me create real time value for potential clients and employers rather than only chasing paper qualifications. I also became more optimistic about having control over my hours rather than risking burnout and lacking time to spend with family.

Asiyah

Being relatively early in my career with just one year of full-time job experience, I was very conflicted during my wage negotiations when I was switching to a new role. For individuals accustomed to humility and prone to excessive self-doubt, she encouraged the development of self-worth and emphasised the importance of negotiating with honesty and confidence. Surprisingly, the new role promptly accepted my proposed salary (40% more!), even though I had mentally prepared myself for a much lower counteroffer and subsequent negotiations. Without Gabi's encouragement and insights, I would have proposed a much lower expectation out of fear and lack of confidence. I highly recommend her to others facing similar circumstances.

- Michael

"I am truly grateful to Gabi's help in the writing of my personal brand story and profile. I experienced many ups and downs in my personal and entrepreneurial journey and some were painful memories for me. But Gabi made me feel comfortable throughout the process. She has the ability to ask the right questions and put forth my answers into a beautiful story. Thank you, Gabi!"

- Susan

Core Offers

Side view of young smiling businesswoman sitting at table in coffee shop and uses smartphone on table cup of coffee and notebook.

Personal Branding (Group Programme)

Embrace your purpose with your
God-given gifts and strengths.

Join the Waitlist!

a smiling woman in a white jacket and pants

Customised Personal Branding

Individualised and direct support from me to hit your goals faster!

Book a chemistry call

Business Branding

Strategic positioning for your business to grow and scale to the next level.

Book a strategy call

Corporate Training

We help companies train their business leaders on personal branding for effective corporate branding

About me

From serving as one of the 0.0001% of female military leaders in the Singapore Army to guiding senior business leaders and entrepreneurs today, I’ve learned this truth: We all have a unique purpose, and we are more than enough.

For over 20 years, I commanded teams, overcame career transitions, and led organizations through ambiguity.

Along the way, I created my 5P Framework for Personal Branding—Perception, Position, Purpose, Privilege, and Pride—a proven strategy for helping individuals identify their gifts and stand out authentically.

Why does this matter?

Because the world needs confident leaders who inspire, uplift and lead with integrity. But too often, self-doubt and comparison hold us back.

I’ve been there: career setbacks, retrenchments, even the crushing loss of my best friend. Yet, in those darkest moments, I discovered my calling to help others transform their pain into purpose.

Today, I coach business leaders, helping them:

1. Define their personal brand message with clarity.
2. Communicate their worth authentically and without cringing.
3. Align their faith, leadership, and purpose to influence the world positively.

Through my journey, I’ve earned 3 international women’s awards, contributed as an executive thought leader, lectured at a national university and mentored countless individuals to grow in confidence, career, and faith.

Transformation happens when you realize that your story, experience, and voice are powerful tools to inspire change.

If you’re a leader navigating self-doubt or seeking to inspire your team with purpose, I’m here to remind you: You are more than enough—because you were created with a purpose that only you can fulfil.

Let’s connect and build a personal brand that doesn’t just look good—it transforms lives.

Hire me as a speaker

I talk about
- Personal branding
- Purpose-driven leadership

For business leaders, it is important to know how it impacts their companies and their teams.

Reach out using the contact form.

Start building Clarity, Confidence and Visibility today!

Get Started