Reinventing Sally

Feb 06, 2024

“But they see me as the tax person when I have been managing the group accounts for 2 years!”

Sally (not her real name) was highly frustrated at her lack of career progression.

Her biggest problem was obvious —

Sally’s personal branding was OFF.

Because of a side project, she was tasked with at the beginning, Sally was branded as the tax person in her company.

This branding happens all the time.

What can Sally do since she missed the promotion she wanted?

Quit and find a new job.
Start with a clean slate and rebrand herself within her new company.

No more tax projects!

2. Stay in her current company and rebuild her personal brand.

Network, humble brag on LinkedIn & volunteer for other (non-tax) projects.

What would you do if you were Sally?